Project: R.A.P. (Radical Athlete Perception) is adidas’ innovation platform exploring a new generation of athlete-specific performance footwear through additive manufacturing. They first expression are a 3D-printed basketball shoe and football boots built around the needs of the athlete.

The art direction was designed to reveal this new approach from the inside out, celebrating the shoe’s radical construction, intricate lattice texture, and distinctive silhouette.

Role: Senior Art Director
Creative Directior: Jeff Metal
Photographer: Samuel Fabia