Aiteall is an Irish word – a spell of sunny weather between showers of rain. Aiteall takes inspiration from the changing seasons and changing surroundings creating natural, unstructured floral arrangements and displays for any occasion or setting. Inspired by this conception, to reflect the delicacy and gracefulness of the florist's arrangements a typography identity was created utilising foil details and pattern to symbolise the brief rays of sunshine of the Irish spring.
