The Hope United campaign was designed in response to research commissioned by BT,  which found that 1 in 10 people were victims of online abuse.  In the run up to the UEFA European cup a diverse team of footballers came together from across the four nations with a shared goal - to educate the nation on how to be good digital citizens and how to protect themselves online.

Working with Nomad Studio, we delivered a message of hope and unity designed as a digital-first badge, that extends into a comprehensive visual system, including the emblematic kit worn by the players.

Full credits here