Gráinne Keating is a highly-skilled freelance make-up artist with over 10 years experience across fashion, editorial, commercial and bridal make-up. Gráinne wished to redesign the website and identity of the business which were already dated and needed a fresh language to bring in new business. The proposal developed through a more minimalist communication style, with an exploration of the tonal color palette present in Gráinne's style and the valorization of her work through a new presentation of the make-up's portfolio. Mobile responsiveness was considered and designed carefully, as part of her audience comes through social media and word-of-mouth.
