INEOS Automotive launched its inaugural brand advertising campaign, "Built for More," showcasing the award-winning Grenadier 4X4 to a global audience through a multi-channel activation across television, print, social media, outdoor advertising, and on-demand video streaming. The campaign premiered in the UK and expanded to Germany, North America, and Australia, followed by an extensive online and social media rollout in over 45 markets where the INEOS Grenadier is available.
As part of the campaign, we developed the new brand refresh, creating a new colour palette, logo proportions and rationale, guidelines, and bespoke typography in partnership with Pangram Pangram Foundry. The typography is inspired by the embosses, angles and details of the car’s body. The full project will be live soon.
